Tuesday, 20 September 2011

AFDA goes musical

First things first... if you do not know what AFDA is - you are hopeless!
If you do not know who Brad Holmes is... I'll be nice & let you in - he's the smart guy who came with the smart idea of coming up with that smart venue called Bassline in Newtown, ooooh yessss! Now that we are on the same page... Let's move on to important information!

AFDA, South Africa’s leading motion picture and performance school is excited to announce the appointment of local music industry legend Brad Holmes as the new driving force behind AFDA’s music performance discipline, part of the BA Live Performance degree.
Brad Holmes
As a self starter with the Bassline live music venue and successful music promotion and staging entrepreneur with the likes Live8 South Africa, 8 years of Africa Day and 3 years of the Arts Alive International festival behind him;  Brad believes that its time to give back, heading up a unique music course that offers training for aspirant musicians to create a sustainable career behind the mike or behind the scenes. 
“I have been in the music business for 19 years and have had the honour of working with fantastic talent like  Abdullah Ibrahim, SAMA Award 2011  winner  Professor, Baaba Maal, and  international super star Sean Kingston to name but a few. In this time I have also come into contact with many aspirant musicians battling to forge a music career without the necessary skills to do so. This is where I would like to give back to the industry, running a degree program that marries talent and business and theory and practice – giving new talent the skills to forge a sustainable career in this very tough industry” says Brad
AFDA offers an authentic learning environment for students to meet the vocational challenges of a post- modern society, ensuring that students receive the appropriate skills to  create entertainment products that meet   the demands of local and international audiences. Music students get to collaborate with student filmmakers, TV producers and actors alike, together growing and developing in their fields of specialization to create the various facets of the future entertainment industry of South Africa.

Holmes added by saying:  “It is not just about being talented - there is lots of talent around.   It’s more about developing, managing and sustaining your talent through learning and experience; It’s about who knows you and who you know- this is what I want to teach aspirant talent who genuinely want a career in the music industry.”
(How true... this should have been written in the bible!)
If you are interested in a career in the music and entertainment industry contact:
AFDA Johannesburg  - 011 482 8345 (Nikita)
AFDA Cape Town      - 021 448 7600 (Lanna)

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