South African whisky lovers
will once again be treated to a range of the most aspirational & exciting
spirits on the market at this year’s FNB Whisky Live Festival taking place at
the Sandton Convention Centre from 06 to 08 November 2013. This premier whisky
tasting experience is a celebration of the best whiskies from around the globe
and has been hosted in Johannesburg and other international destinations such
as Paris, London, Tokyo, New York, Taipei and Shanghai for the past 10 years. Owing to the growing number of whisky drinkers in Gauteng, the FNB Whisky Live
Festival organisers announced today that an exciting new venue will be added to
the Gauteng segment of the festival: the iconic township of Soweto.
The inaugural FNB Whisky
Live Festival in Soweto will take place at the University of Johannesburg
Soweto Campus from 24 to 26 October 2013. Capturing the intrinsic values of
Sowetan culture, the FNB Whisky Live Festival will be transformed into a
new-look whisky lifestyle “village”, offering elements of jazz, fashion, Shisa Nyama
outlets and true Sowetan hospitality. Local restaurants, such as Back Room, Nex
Dor and Wandie’s Pub, will host whisky lounges – access to these VIP lounges
will be the ultimate “badge” statement and certainly the place to be seen
savouring whisky. The key focus will remain on whisky education and recruiting
new-to-whisky drinkers. Core elements of whisky education, integral to the
success of the Sandton event, will be incorporated into the mix.
The FNB Whisky Live Festival in South Africa is still the largest
whisky and lifestyle event of its kind and will continue to boast the
experiential, “edutainment” format that has contributed to its popularity among
whisky enthusiasts over the years. Visitors can look forward to the unique
opportunity of exploring the world of whisky from a wide selection of premium
brands, and to sampling rare and sought-after whiskies. The experience also
includes meeting the producers and master distillers of some of the greatest
whiskies in the world.
KEY DATES
Soweto: 24 – 26 October 2013
Sandton: 6 – 8 November 2013
Tickets can be purchased on www.whiskylivefestival.co.za
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